Denim Care
Denim is one of the hardest-working fabrics in any wardrobe — durable, timeless, and designed to get better with age. Whether it’s a favourite pair of jeans, a denim jacket, or a relaxed everyday dress, caring for denim properly can help preserve its colour, shape, and softness for decades.
Here’s a simple guide to looking after your denim pieces.
Washing Denim
Denim doesn’t need washing after every wear. In fact, washing less often can help maintain the fabric and colour for longer.
- Wash denim inside out to protect the outer surface
- Use a cool wash (30°C or below)
- Choose a gentle detergent and avoid bleach
- Wash with similar dark colours to prevent colour transfer
For small marks or spills, spot cleaning can help avoid unnecessary washing.
Drying Tips
Air drying is best for denim.
- Hang denim naturally to dry
- Avoid high heat tumble drying, which can cause shrinkage and fade colour
- Smooth out seams and waistbands while damp to help maintain shape
Denim softens naturally over time, especially with gentle wear and care.
Keeping the Colour Longer
Dark and indigo denim can fade naturally with washing and sunlight.
- Wash only when needed
- Turn garments inside out before washing
- Avoid leaving denim in direct sunlight for long periods
Some fading is part of denim’s character and gives each piece its own lived-in look.
Ironing & Storage
Most denim doesn’t need much ironing, but if needed:
- Use a medium heat setting
- Steam can help relax creases easily
- Store folded or hung in a dry, breathable space
A Few Extra Tips
- Avoid over-washing to help denim last longer
- Natural wear patterns are part of the fabric’s charm
- Repairing small tears early can extend the life of your favourite pieces
Well-loved denim is designed to age beautifully — becoming softer, more comfortable, and uniquely yours with every wear.